Trust Services

Led by engagement expert Joy Mayer and experienced journalist Lynn Walsh, the Trusting News project works with individual newsrooms on projects to build trust between newsrooms and their audiences. Trusting News is a project to “empower journalists to demonstrate credibility and actively earn trust” from their audiences.


  • Individuals looking for ideas on how to adapt their reporting and storytelling to include practices that build trust can access one-on-one coaching.
  • Newsrooms can get coaching on storytelling practices, community engagement strategies and access to ongoing research on trust and journalism by applying to become a newsroom partner.

About: Since 2016, the Trusting News staff has been working with newsrooms to learn how people decide what news to trust and help journalists implement trust-building strategies, like how to ask for feedback and how to explain your mission to your audience. Trusting News is a collaboration between the Reynolds Journalism Institute at the University of Missouri and the American Press Institute.

Rate: Thanks to the generous support of Democracy Fund, Trusting News is able to offer free coaching for journalists who want help earning trust and demonstrating credibility. They are also looking for newsrooms to partner with on large-scale efforts to build trust between newsrooms and communities.

Access Trusting News Services