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(R)amp Up Your Email List Now, Boost Donations Later (3-part series)

May 18, 2017 @ 1:00 pm - June 1, 2017 @ 2:15 pm UTC-5

|Recurring Event (See all)

An event every week that begins at 1:00pm on Thursday, repeating until June 1, 2017

                         Email is a Power Tool for Building Donations

  • Email has the highest return on investment of any marketing channel ($40 for every dollar spent!).        

  • The average one-time gift from email fundraising is $57. The average monthly gift is $20.

  • Open rates for nonprofit emails is between 15% and 17.5%.


Direct email outreach is the best way to drive online donations and to spur supporters to engage in online advocacy. Email appeals are also easy to create and they cost a lot less than direct mail. 

But, your fundraising success with email depends on a healthy email list.  Your first goal should be to make your email list net positive– that is, you should be getting more signups than unsubscribes each month.  

This three-week training series will highlight the power of your list, activities to build your list and how to use popular online tools to fill your email pipeline so you can maximize on-going giving and year-end campaigns.  

Register for one or all sessions in the series:

  • Session 1: Why list building is crucial for fundraising success, Thursday, May 18

  • Session 2: Step-by-step instructions on using Facebook Ads, Facebook Live and third party tools to enhance engagement and email lists Thursday, May 25  (This session is 90 mins)

  • Session 3: Take advantage of Google AdWords (and Grants) to build your donor list, Thursday, June 1

Who should participate?

  • Executive Directors

  • Development Directors and staff

  • Those with social media responsibilities


Session 1: Tristan Loper is Chief Technology Officer at the News Revenue Hub, a new journalism project that helps news organizations achieve greater sustainability. He is also the Tech Director at Voice of San Diego.

Session 2:

Trevor Aaronson is the Executive Director of Florida Center for Investigative Reporting. He has seen his audience and donor base grow with Facebook Ads and will share his experience.

Toya D. Wilson-Smith is Co-Founder and Chief Marketing Officer of NexGeneration Digital Marketing Agency, and Founder of Simply Social, a social media educational company and creator of The Facebook Selling Blueprint. With a background in sales, marketing, and human resource consulting, Toya is known for her ability to simplify complex and fast changing technology and social media topics to people of all ages and with various backgrounds. Toya teaches business owners and entrepreneurs on how to strategically use social media and mobile marketing to increase brand awareness and attract new leads.

Session 3: Kay Lima is the Support and Community Lead at INN and certified in Inbound Marketing and Google Analytics. Previously, Kay worked as a project management and digital marketing consultant to nonprofit and education clients on the east coast. She's provided strategy, training, and hands-on optimization for Google Analytics and Google AdWords campaigns and loves turning data into actionable insights and measurable results.


May 18, 2017 @ 1:00 pm
June 1, 2017 @ 2:15 pm


Institute for Nonprofit News