May 2016
Media Metrics 101
When it comes to tracking progress and impact in media, it’s hard to know which metrics are worth tracking and which aren’t. Those who don’t have robust analytics platforms like Parse.ly, Chartbeat or Omniture, must rely on a combination of Google Analytics and hand-entered data to make meaning of their analytics. This training is great for people who are new to media metrics, or for people who would like to learn free ways to track metrics. Who should take this…
Find out more »December 2016
News Nerd Book Club: Notes On The Synthesis Of Form
Join our bi-monthly book discussion. For our December meeting will be Christopher Alexander's Notes on the Synthesis of Form. Here's a link for the video chat (using zoom.us) where you can join us on Dec. 14 at 1 ET.
Find out more »August 2017
Facebook Marketing Bootcamp- Build an Ad Campaign to Grow Your List
Direct email outreach is the best way to drive online donations and to spur supporters to engage in online advocacy. As we know, email appeals are also easy to create and they cost a lot less than direct mail. But your fundraising success with email depends on a healthy email list. Your first goal should be to make your email list net positive — that is, you should be getting more signups than unsubscribes each month. Facebook has been proven to be a invaluable tool…
Find out more »Facebook Marketing Bootcamp- Build an Ad Campaign to Grow Your List
Facebook Bootcamp I In the first Facebook webinar, attendees will learn the basics of building a successful Facebook Ad Campaign to build your email list and inspire your audience to take action. The strategies shared will assist you with managing your Facebook fan page boosted posts to move from audience engagement to website visits to email sign ups. In addition, we will cover the following topics: Seven surefire ways to get more Facebook engagement on your posts Using Lookalike and…
Find out more »October 2017
INN Friends present: GiveGab Registration and Profile Building for NewsMatch
GiveGab Training for NewsMatch: How to register and build a profile Date: October 11 Start TIme: 1:00 pm EST -2:00pm EST Duration: 1 hour Why it's important to attend: In this live webinar, GiveGab Project Managers Jesse and Alyssa will introduce you to GiveGab, the online giving platform for INN for News Match. The News Match national marketing campaign will bring potential donors to the INN website. All INN members registered with GiveGab and created a profile will be…
Find out more »January 2018
INN Friends Presents: The Do’s and Don’ts of Charity Registration
A successful year-end campaign brings in new donors. That's good. Do you know where those donations came from? If your donors live in states where you aren't registered that could be a problem. REGISTER HERE Join this webinar to learn: What is State Charity Registration Where does my organization need to register Why is registration required Possible penalties of non-compliance Timeline of registration and yearly due dates Presenters: Michelle Boyer and Kim Frocke, Charity Compliance Solutions Charity Compliance Solutions is…
Find out more »April 2018
Getting Started with News for Good (GiveGab) Webinar
REGISTER for an April 25 webinar, 2:30 p.m. Eastern, to learn everything you need to know about News for Good, including how to register your organization and the features available to make your organization as successful as possible. This webinar will be recorded and available after via the toolkit on the News For Good site. Most donors that come through INN are interested in the field but don’t have a relationship with a specific news outlet. Having a…
Find out more »September 2018
INN Peer Group Coaching: Sharpen Your Sales Skills
Overview Need help with your selling skills ahead of year-end fundraising or just looking for a refresher? Join INN's new sales peer group led by coach Ebony Reed, who spoke earlier this year at INN Days about selling sponsorships and the value of your nonprofit newsroom. Leave with the knowledge and confidence you need to raise more money and achieve sales success for your news organization. Limited space. Register once for all three sessions $60 for INN Members | $75…
Find out more »January 2019
INN Training: Reporters’ rights and resources in the current climate
Reporters' Rights and Resources In this climate of tension between democratic mandates for openness and official preference for secrecy, reporters must understand their rights and how to respond if they’re challenged. Attorneys from the Reporters Committee for Freedom of the Press will join INN members for a training on RCFP’s newly updated media law guides for reporters. The training will cover the latest versions of RCFP’s Open Government Guide, a state-by-state resource of the rights of reporters and the public to see information…
Find out more »INN Info Sessions for Start-ups
INN Sessions for Start-Ups So you want to start a nonprofit, independent news organization? Congratulations! Your passion for truth telling and your desire to be your own boss has brought you to this point. Starting a nonprofit enterprise can seem like an overwhelming endeavor. It can be a significant challenge and our monthly one-hour INN Sessions are designed to give you a realistic picture of what the process entails. Expect to: Gain insight on the critical elements for success Get…
Find out more »February 2019
INN Coaching: Succession Planning for Nonprofit News Leaders
Looking ahead to leave your legacy to the next generation but unsure where to start? For those planning to make a leadership transition this coaching series will guide you through each step of the process. The program consists of monthly 2-hour sessions for six months. Participants will complete homework assignments and meet with a peer-coach between sessions. Session topics will be finalized based on participant interest, but are likely to include: 1. Overview of Succession Planning: The first session will…
Find out more »April 2019
INN Coaching: Sharpen Your Sales Skills
Overview Need to elevate your selling skills to achieve your revenue goals? Join INN's sales coaching peer group led by coach Ebony Reed. Leave with the knowledge and confidence you need to raise more money and achieve sales success for your news organization. Limited space. Register for all the sessions in the series or for individual sessions. Craft a winning value proposition Thursday, April 11 Learn how to quickly state your value and why a business or organization…
Find out more »November 2019
INN Info Sessions for Start-ups
INN Sessions for Start-Ups So you want to start a nonprofit, independent news organization? Congratulations! Your passion for truth telling and your desire to be your own boss has brought you to this point. Starting a nonprofit enterprise can seem like an overwhelming endeavor. It can be a significant challenge and our monthly one-hour INN Sessions are designed to give you a realistic picture of what the process entails. Expect to: Gain insight on the critical elements for success Get…
Find out more »