Steal These Ideas: Five Tips from the MoJo Case Study
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Below are five lessons from MoJo’s experiences that other nonprofit investigative newsrooms can adapt and use. These tips stem from the INN/Shorenstein Center case study on Mother Jones, published Dec. 9, 2019. One: Treat your audience like your public board. By sharing strategic information like company financials and plans for the future, Mother Jones opened up a new relationship with its audience.