INN Business Intensive 2019


Podcast Your Way to New Audiences and New Revenue

8:30 am - 4:30 pm

Sept. 11, 2019, New Orleans


  • Does your newsroom have a podcast, but you need some help figuring out what to do with it? Learn from real-life case studies and hands-on activities in this podcasting workshop with PRX.
  • Is launching a podcast the right business strategy for your organization? Learn how to think through audience, monetization and more in this interactive workshop from PRX.
  • Are you looking to take your newsroom's audio storytelling to the next level? This day-long workshop with PRX will teach you the hows–and whys–of running a successful podcast.

Whether you're figuring out what a podcast is or keen on leveling up your podcasting skills and strategies, this immersive day of lectures, discussion and hands-on activities will allow participants to leave the workshop with new skills and practical information they can use to launch and/or re-imagine their audio projects. Get all of your podcast questions before ONA 2019 on Sept. 11 from 8:30am-4:30pm.

Intended Audience

The training is customizable for organizations who are in early-stage podcast development to those who have been producing podcasts for a while and wonder if they are on the right track. Additionally, PRX will work with participants to develop a mentorship model where more experienced organizations can share wisdom with and support earlier-stage podcasters.


Register Now

Early-bird member registration is $59 for members and $79 for non-members.

Early-bird registration ends Aug. 19.

Regular registration is $89 while the non-member registration fee is $109.

Coffee and lunch is included.


Kerry Donahue is the director of training at PRX and former director of the radio program at the Columbia University Graduate School of Journalism. A former executive producer at WNYC, Kerry was part of the team that launched The Takeaway in 2008 and was the executive producer of Pop & Politics with Farai Chideya. She was an early podcast pioneer in her role as a producer of original content at

Lindsay Abrams is the training lead at PRX (Public Radio Exchange), where she uses human-centered design as a framework for helping podcasters around the world identify and reach new audiences. She was previously a Google News Lab fellow and associate producer at Matter Ventures, a design thinking accelerator for media startups. A former staff writer at Salon, her work has also appeared in The Atlantic and The New York Times. She received her Masters degree in digital-first journalism from New York University.


INN is offering a limited number of travel scholarships for member organizations — up to $200 for one day of travel costs for one staff member to attend INN Business Intensive. Reimbursements will be awarded on a first-come, first-serve basis to members in good standing who are actively publishing or can demonstrate need and how they would apply the training. To be considered for reimbursement, finalize your registration and complete the application for travel reimbursement.


The workshop will take place at the Intercontinental Hotel New Orleans, 444 Saint Charles Ave., New Orleans, LA 70130. The InterContinental is less than a five minute walk from the ONA conference hotel. INN has a block of rooms reserved, so please book early since rooms sell out quickly.