Shared Services

Programs > Fundraising >  News Giving Roadmap > Shared Services

INN provides shared services as essential elements in The News Giving Roadmap, a holistic program designed to build sustainable revenue from individual donors. To access each shared service individually, please follow the steps below:

Major Gifts Coaching

INN provides Major Gifts Coaching to prepare our members to engage successfully with major donor prospects. Our Major Gifts Coaching and performance-based activities reflect this goal.

What you will learn during our Major Gifts Coaching Program:

  • Determine your campaign name and donor giving levels
  • Communicate your impact with funding opportunities
  • Wealth screening of your donor database (confidential)
  • Develop donor profiles of your top major donor prospects
  • How to ask for a major gift using industry best practices

Read more about our Major Gifts Coaching Program in the Major Gifts Coaching Agreement. You can also view our major gifts webinars (samples):

As part of our Major Gifts Coaching Program, INN members will receive customized training and ongoing coaching from Diane Remin, fundraising expert and President of

For more info about the impact of our Major Gifts Coaching Program, please read our Case Study. For questions, please contact INN’s Network Philanthropy Director Jeffrey Woolverton.


Members save 60% on DonorSearch through INN

DonorSearch - a robust online prospect research tool - provides wealth and philanthropy screening services, analytics to uncover your best donors and prospects

INN provides for our members a 12-month subscription to ProspectView Online (Integrated Search, Gift Search, Search Options, Prospect Generator and My Portfolio). Also includes online access to DonorSearch help guides and training resources.

To access your 12-month subscription, please follow these steps:

STEP 1: Review the details on how it works
STEP 2: Read the INN DonorSearch Annual Subscription Agreement
STEP 3: Submit the Philanthropy Center Intake & Service Request Form

Once we receive payment, you should be able to access your DonorSearch account within 5 business days (or less).


Wealth screening is a powerful tool that helps you determine your donors' capacities to give. By researching top indicators of wealth (previous giving, value of real estate, business affiliations, etc.), you can locate major gift prospects hidden among the crowd.

INN partners with DonorSearch to subsidize the wealth screening fees for up to 500 donor records per news organization at no cost.

To access your wealth screening, please follow these steps:

STEP 1: Submit the Philanthropy Center Intake & Service Request Form
STEP 2: Save your Wealth Screening 2021 Template (Excel file)
STEP 3: You will receive an invitation to submit your completed file

In addition, INN will review the wealth screenings with our members. Together, we will highlight donors with financial capacity and philanthropic interest who might be ready for a solicitation.


Were you surprised at all of the information found in your wealth screening? Would you like to get to know more of your donors better?

INN has partnered with Aspire Research Group LLC to provide your news organization with donor profiles for names you have already screened through INN wealth screening - or new names, with a minimum of a full name and home address.

To access your donor profiles, please follow these steps:

STEP 1: Email Jen Filla at Aspire Research Group LLC and schedule a brief introductory call
STEP 2: Once the process is confirmed, you will receive a secured document upload link
STEP 3: Requests are confirmed via email with a promised delivery date, usually within a week

Donor profiles through Aspire Research Group LLC are provided at a special rate for INN members of $65 per name/profile. Unless there is a rush or otherwise agreed, all profiles are billed as a flat fee with no additional costs.