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Facebook Marketing Bootcamp- Build an Ad Campaign to Grow Your List

August 30, 2017 @ 1:00 pm - 2:30 pm EDT

Facebook Bootcamp I

In the first Facebook webinar, attendees will learn the basics of building a successful Facebook Ad Campaign to build your email list and inspire your audience to take action. The strategies shared will assist you with managing your Facebook fan page boosted posts to move from audience engagement to website visits to email sign ups.

In addition, we will cover the following topics:

  • Seven surefire ways to get more Facebook engagement on your posts
  • Using Lookalike and Custom Audience tools to reach new fans and increase your email list
  • Three methods to get more traffic from Facebook to your website
  • Using Facebook advertising to turn fans into your biggest champions, brand ambassadors and donors
  • How to use the new features of the Facebook Ads Manager to its fullest

Facebook Bootcamp II

This webinar will focus exclusively on building a Facebook ad campaign from beginning to end to support your email list building for year-end fundraising goals. Through this step-by-step process you will learn about Power Editor and how to use it to supercharge your Facebook Ads, plus the advanced features of the FB Ads Manager. In addition, you will learn which social media platforms and tools can complement your Facebook ad campaign to boost results.

Facebook Bootcamp Q&A Sessions

We understand that you may still have questions after the webinars, so we've added two Q&A video chat sessions to you will be ready to execute your Facebook ad campaign. Chat sessions are scheduled for :

August 18, 8:30 am PST/11:30 am EST and August 31, 1:00pm EST/11:00am PST

Who should attend?

Executive Directors

Development Directors


Others with fundraising responsibilities



Toya D. Wilson-Smith is Co-Founder and Chief Marketing Officer of NexGeneration Digital Marketing Agency, and Founder of Simply Social, a social media educational company and creator of The Facebook Selling Blueprint. With a background in sales, marketing, and human resource consulting, Toya is known for her ability to simplify complex and fast changing technology and social media topics to people of all ages and with various backgrounds. Toya teaches business owners and entrepreneurs on how to strategically use social media and mobile marketing to increase brand awareness and attract new leads.


August 30, 2017
1:00 pm - 2:30 pm