Today the Institute for Nonprofit News (INN) is launching the News Giving Roadmap — a unique, comprehensive program designed to expand the capacity of our members to build sustainable revenue from individual donors including annual gifts, mid-range gifts, major gifts and planned giving. With support from the John S. and James L. Knight Foundation and the Park Foundation, the News Giving Roadmap represents the start of a significant investment in fundraising capacity-building for members.
Now, INN members will be able to access tools, training and resources to help them advance from wherever they are on the fundraising spectrum to the next level. For start-up newsrooms, the first step might be establishing a donor database, while for more established organizations it might be building the skills to pursue major gifts or to launch a planned giving program.
To identify an organization’s fundraising experience and capacity, INN’s Network Philanthropy Director Jeffrey Woolverton has developed an online self-assessment that is free to all INN members. The answers to this assessment will enable him to offer a customized “roadmap” for each organization including but not limited to tools for donor management and fundraising planning, training in how to solicit major gifts and encourage planned giving, and shared resources such as access to donor profiles and wealth screening software.