Facebook Marketing Bootcamp- Build an Ad Campaign to Grow Your List

Direct email outreach is the best way to drive online donations and to spur supporters to engage in online advocacy. As we know, email appeals are also easy to create and they cost a lot less than direct mail. 

But your fundraising success with email depends on a healthy email list.  Your first goal should be to make your email list net positive — that is, you should be getting more signups than unsubscribes each month. Facebook has been proven to be a invaluable tool to find readers that look like your exisitng audience and your existing email lists. These webinars will show you how to create an ad campaign that gives you the best opportunity to build your list.

Facebook Bootcamp I

In the first Facebook webinar, attendees will learn the basics of building a successful Facebook Ad Campaign to build your email list and inspire your audience to take action. The strategies shared will assist you with managing your Facebook page's boosted posts to move from audience engagement to website visits to email sign ups.

In addition, we will cover the following topics:

• Seven surefire ways to get more Facebook engagement on your posts


• Using Lookalike and Custom Audience tools to reach new fans and increase your email list


• Three methods to get more traffic from Facebook to your website


• Using Facebook advertising to turn fans into your biggest champions, brand ambassadors and donors


• How to use the new features of the Facebook Ads Manager to its fullest

Facebook Bootcamp II

This webinar will focus exclusively on building a Facebook ad campaign from beginning to end to support your email list building for year-end fundraising goals. Through this step-by-step process you will learn about Power Editor and how to use it to supercharge your Facebook Ads, plus the advanced features of Facebook Ads Manager. In addition, you will learn which social media platforms and tools can complement your Facebook ad campaign to boost results.

Facebook Bootcamp Call-in Clinic

We understand that you may still have questions after the webinars, so we've added two Q&A video chat sessions to provide extar support  to execute your Facebook ad campaign. Chat sessions are scheduled for :

• August 18, 8:30 am PST/11:30 am EST


• August 31, 1:00pm EST/11:00am PST

Who should attend?

Executive Directors

Development Directors

Publishers

Social Media Managers

Others with fundraising and social media responsibilities

Presenter

Toya D. Wilson-Smith is Co-Founder and Chief Marketing Officer of NexGeneration Digital Marketing Agency, and Founder of Simply Social, a social media education company and creator of The Facebook Selling Blueprint. With a background in sales, marketing, and human resource consulting, Wilson-Smith is known for her ability to simplify complex and fast changing technology and social media topics to people of all ages and with various backgrounds. Toya teaches business owners and entrepreneurs on how to strategically use social media and mobile marketing to increase brand awareness and attract new leads.